Speaker Profile
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Evan Heltay
Online Marketing for Senior and Retirement Housing
The influx of online seniors is changing the focus of advertising. By 2010, North American seniors on the Internet will nearly double. Businesses will move quickly to reach out to older, richer consumers. Retirement housing websites will extend to an expanding community, including baby boomers, who will reach the age of sixty-five in 2011.
Seniors and their families possess a far greater ability to search for retirement housing with the growth of the Internet and search engine marketing. Online senior housing directories are windows of opportunity for seniors entering the world of the Internet.
Mr. Evan Heltay is the President and CEO of RetirementHomes.com – the most popular senior living directory online. He possesses a comprehensive knowledge of search theory and an expertise in Internet marketing, and is regarded as an authority in online senior housing applications. He has detailed the concepts of Internet search at conferences and in the media.
Mr. Heltay speaks with business owners around the world about search engine marketing. His seminars focus on Internet search by seniors and their families for retirement facilities. His educational presentations on online marketing help operators of senior living communities keep apace on how search engines, like Google, determine their rankings. Other topics include: Search Engine Optimization (SEO), Keywords, Pay-per-click (PPC), metric analysis, examination of organic search, and interpreting online metrics and quantifying results.
 READ MORE: http://www.retirementhomes.com
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